Johnnie Walker hosted a happy hour at VeeCon on Saturday May 21st, 2023. The demand to enter the venue and those experiencing the space was so strong that the VeeCon allowed the event to be extended an extra hour past their allotted time.

The Johnnie Walker Blue Label x VeeFriends Gift Goat collaboration seeding kit was on full display throughout the venue, video montages were shared across dozens of televisions, and Johnnie Walker’s first NFT via a POAP was a hit with attendees.