With an innovative auto company like Nissan, auto shows were a major part of their business in creating buzz for launching new vehicles, displaying fan favorites classics and showcasing show stopping concept vehicles. With inanimate objects, our responsibility on social was to bring life and vibrancy to an online audience that couldn’t feel and experience the energy of the facility. Through a variety of angles, filters and engaging video clips, we brought them as close to the action as possible. My photographer Jessica Wardwell took all non-IGS photography.

Similar to my other real-time content strategies, auto shows were notoriously difficult to execute due to having to avoid competitor brands and bystanders, all while trying to capture the moment in real time and posting as soon as possible. However, due our stellar project management style, we found a way to prep, capture, edit, receive real-time client approval and post multiple times a day on multiple platforms. Here are a few examples for review.

Examples Include: Digital Assets, Social Assets: FB, TW, IG, IG Stories