During my first year at Unilever, I was recruited by the Degree deodorant brand to manage their live activation content, among other assignments. Throughout the year, they had a schedule of activations with partners that helped share their movement focused purpose story. Their partners and activations included, NCAA (Final Four, College Cup), BlueZones, NYCFC (New York City Football Club), La Liga and other misc. events.

As I planned out my content strategy for each event, it typically involved day-of scheduling social posts across Instagram Stories, FB, IG and TW newsfeeds. I captured the content, both photos and videos, edited on location, included appropriate content copy, location tags, brand and celebrity tags, or hashtags. Often times during these activations with Degree, I was a one man creative shop, being agile while on the go . As a side note, I love this part of my job the most, being on set, on scene , feeling the energy of the moment and capturing that magic in photographs, videos and everything in between.

These are only a few examples of the content captured.

Examples Include: Social Assets: FB, TW, IG, IG Stories and Website photography