After joining the Deodorant category’s scale team, a team where we provide creative opportunity’s to our category brands as a whole, we noticed a chance to develop premium step-up eCommerce video content. We partnered with an agency called Vidsy to help us shape our video narrative with a glossy finish.

I was responsible for developing and kicking off the creative brief for the agency. I also project managed brand expectations for 5 separate accounts, working with each of the deodorant brand leads for review and approval. After 3 months, we were able to develop over 40 premium, eComm and social viable video assets for online distribution. These are now live across retailer pages helping inform consumers on their next deodorant purchase.

Assets include: eCommerce videos