Tapped by the Degree brand team to help digitally launch a new advanced dry spray innovation. An integrated all encompassing digital execution where the developed content, images, videos, gifs, etc., would be distributed through every consumer digital touchpoint: from a TVC, social assets, ecommerce site, newsletter and brand site. I Personally managed the content adaptation of all assets, outside of the TVC, for consistency sake. An outside agency was hired to shoot and edit the TVC and step up social video ads.

Production took place in South Africa. I was on set to help produce the 100’s of expected assets we were scheduled to capture. I was also responsible for on-site client approvals of all cuts.

Examples Include: TV Commercial, Digital Assets, Social Assets: FB, TW, IG, IG Stories, eCommerce and Website photography