24 Hour Soccer Match

In a partnership with the NYCFC (New York City Football Club), Degree was the premiere sponsor of a 24 Hour soccer match on the plaza of the Rockefeller Center. I was responsible for developing the content strategy for this campaign, shoot, edit and post in real-time. The photos were mostly posted on Instagram Stories, but also distributed on the newsfeed of Instagram, Facebook and Twitter. Being a soccer fan myself, I also got in on the game and played a few solid minutes!

Examples Include: Social Assets: FB, TW, IG, IG Stories